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Design to Life.
A creative studio led by Patrick Thornton, operating at the intersection of brand, space, and strategy.
We are re-writing the rules of creative services and ampliphing them with modern tools.—we architect identities, build experiences, and craft narratives that shift perception and drive growth.
Rooted in branding, marketing, creative strategy, architecture, and furniture design, our work blends disciplines to create brands and environments that are as impactful as they are unforgettable. Whether launching something new, evolving an identity, or rethinking how a brand lives in the world, we deliver bold, holistic solutions that connect, engage, and endure.

Design to Life.
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Creative Strategy & Vision
CitrusMelon isn’t just about design—we architect brands. Every move is calculated, every narrative intentional. We collaborate with founders, executives, and marketing teams to sharpen brand positioning, ensuring it’s not just seen but felt. This is where business intelligence meets creative instinct, turning abstract ideas into powerful market-shaping strategies.
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Brand Identity & Design Systems
We don’t just make logos—we build identities with weight. CitrusMelon creates brand systems that are precise, scalable, and designed to leave an impression. Every touchpoint is considered, from core visual elements to dynamic brand ecosystems. The result? A brand that doesn’t just look good but operates seamlessly across every interaction.
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Campaign Development & Execution
Messaging without strategy is noise. We craft and execute campaigns that cut through. Whether it’s a global launch, a disruptive brand pivot, or a targeted rollout, we drive engagement where it matters—across digital, social, and experiential touchpoints. Every campaign is built for impact, performance, and long-term momentum.