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Design to Life.
CitrusMelon brings structure, direction, and execution to complex ideas. The work is focused. The outcomes are clear.
Led by Patrick Thornton, the practice operates where brand, space, and strategy meet. We engage when vision is ready to take form. When momentum matters. When direction and execution need to align.
The work spans identity, environments, and narrative, shaped by experience across branding, marketing, manufacturing, architecture, and furniture design. We decide what matters, give it form, and make it real. Whether launching something new or refining what already exists, we build with intent and leave behind clarity that holds.
Where We Lead.
Clear decisions. Real momentum.
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Defining clarity and momentum at pivotal moments.
We work with leaders to frame ambition, set direction, and make decisive calls when timing and alignment matter most. This is where vision becomes actionable and forward motion is established. -
Insight, culture, and strategy working as one.
We synthesize cultural awareness, business context, and human psychology into creative decisions that hold weight. Every choice is intentional, informed, and designed to resonate beyond the surface. -
Designing how brands live across space, product, and experience.
We design systems, not artifacts. From physical environments to product ecosystems and brand frameworks, our work gives ideas a structure they can inhabit, scale, and endure. -
Focused, decisive delivery from vision to reality.
We lead execution with clarity and control, aligning teams and disciplines around a shared direction. No dilution, no handoffs. Just work that moves efficiently from intent to outcome. -
We treat technology as infrastructure. It sits beneath the work, shaping how ideas are designed, developed, and carried through execution. By managing the tools behind the process, we reduce friction and simplify how decisions are made.
This allows leaders to stay close to their vision while operating with scale. Fewer handoffs. Clearer lines of control. Creative work moves efficiently, with greater range and precision, without losing intent.
